This video aims to inspire students to cultivate an entrepreneurial mindset by showcasing the key attributes of successful entrepreneurs—risk-taking, perseverance, striving for excellence, embracing mistakes, and thinking outside the box. Rather than just starting businesses, entrepreneurship is presented as a vital life skill that fosters creativity, resilience, and problem-solving. The video illustrates how entrepreneurial-minded individuals drive innovation and positive change, encouraging students to adopt this mindset in any field they pursue. It reinforces the idea that entrepreneurship is a life skill, and entrepreneurial-minded people make the world a better place.

This video for NUS Enterprise seeks to inspire students to embrace an entrepreneurial mindset by showcasing how it leads to a fulfilling and meaningful life. It highlights the joy that comes from disrupting the status quo, taking bold paths, and having the courage to turn dreams into reality with empathy, virtue, and heart. By emphasising the pursuit of excellence, the acceptance of mistakes, and the power of thinking differently, the video reinforces that entrepreneurship is more than just starting businesses—it is a life skill that empowers individuals to create positive change. Happy are the entrepreneurial-minded people who make the world a better place.

The spot explores the true meaning of inheritance through the eyes of John, the eldest son of a successful entrepreneur. Through flashbacks, we see the values his father instilled—hard work, vision, and resilience—echoing the principles the Bank of Singapore shares with its clients. As John reflects on his journey, he reveals an unexpected decision: his father chose his younger sister, Jane, as his successor, recognising her dedication and leadership. The spot closes with a powerful message: "Legacies are earned, not inherited."

To announce OCBCCares’ latest initiative in combating climate change, we took our message underwater. OCBC has launched a seagrass restoration project, a vital effort to store carbon up to 40 times more efficiently than forests and enhance marine biodiversity by creating shelter for countless small invertebrates like crabs and shrimp. We were thrilled to have Singapore’s beloved mermaid, Syrena, join us in making this exciting announcement.

This spot acknowledges the common values that the Bank of Singapore's clients share despite hailing from different parts of the world: the importance of family and the desire to build and sustain a legacy that endures for generations. Most importantly, it celebrates the shared, traditional Asian value of earning one's legacy.

Soon, skills upgrading won't be a good-to-have but a must-have. Because no jobs evolve, new skills are needed. This first of two spots highlights the importance of acquiring new and relevant skills.

The second of two spots highlighting the importance of acquiring new and relevant skills.

5-Hour Energy gives you a boost for mental alertness at work so that you can accomplish more.

5-hour Energy is the No.1 energy shot in the USA. It is packed with essential B vitamins, zero sugar and just four calories, and is best known for delivering an energy boost for mental alertness. In this ad, we wanted to highlight its other strengths.

The brief to refresh the OCBC Bank logo had two clear objectives. The first objective is to drop "Bank" because, after decades of existence, there is no need to remind people what it is. The second is to contemporise the logo to make it work better across a variety of occasions and media, from online posts the size of postage stamps to large billboards. We achieved these by reducing the amount of details on the logo. Employing a less is more approach, we increased the white space between the sails, simplified the outline of the junk, and removed the lines representing the waves. The result is a logo that is contemporary without losing its brand equity.

This spot is part of a campaign for 5hr Energy, a no sugar, B complex energy drink. It dramatizes the mental fatigue experienced by executives working from home after lunch.

This spot is part of a campaign for 5hr Energy, a no sugar, B complex energy drink. It dramatizes the mental fatigue experienced by tertiary students after lunch.

This spot is part of a campaign for 5hr Energy, a no sugar, B complex energy drink. It dramatizes the mental fatigue experienced by busy executives after lunch.