Everyone has heard of physical health and its importance, but the Ministry of Manpower wants to encourage working adults to evaluate their career health. Career health is crucial in maintaining relevance in the rapidly evolving digital landscape. This campaign, comprising a launch TVC and a microsite, encourages workers to assess their career health and take positive actions.

Everyone has heard of physical health and its importance, but the Ministry of Manpower wants to encourage working adults to evaluate their career health. Career health is crucial in maintaining relevance in the rapidly evolving digital landscape. This campaign, comprising a launch TVC and a microsite, encourages workers to assess their career health and take positive actions.

Everyone has heard of physical health and its importance, but the Ministry of Manpower wants to encourage working adults to evaluate their career health. Career health is crucial in maintaining relevance in the rapidly evolving digital landscape. This campaign, comprising a launch TVC and a microsite, encourages workers to assess their career health and take positive actions.

Everyone has heard of physical health and its importance, but the Ministry of Manpower wants to encourage working adults to evaluate their career health. Career health is crucial in maintaining relevance in the rapidly evolving digital landscape. This campaign, comprising a launch TVC and a microsite, encourages workers to assess their career health and take positive actions.

The primary source of vitamin D is sunlight, which supports a strong immune system. This spot aims to raise awareness that MARIGOLD HL Milk is rich in vitamin D, making it ideal for individuals who do not receive enough sunlight.

This video aims to inspire students to cultivate an entrepreneurial mindset by showcasing the key attributes of successful entrepreneurs—risk-taking, perseverance, striving for excellence, embracing mistakes, and thinking outside the box. Rather than just starting businesses, entrepreneurship is presented as a vital life skill that fosters creativity, resilience, and problem-solving. The video illustrates how entrepreneurial-minded individuals drive innovation and positive change, encouraging students to adopt this mindset in any field they pursue. It reinforces the idea that entrepreneurship is a life skill, and entrepreneurial-minded people make the world a better place.

This video for NUS Enterprise seeks to inspire students to embrace an entrepreneurial mindset by showcasing how it leads to a fulfilling and meaningful life. It highlights the joy that comes from disrupting the status quo, taking bold paths, and having the courage to turn dreams into reality with empathy, virtue, and heart. By emphasising the pursuit of excellence, the acceptance of mistakes, and the power of thinking differently, the video reinforces that entrepreneurship is more than just starting businesses—it is a life skill that empowers individuals to create positive change. Happy are the entrepreneurial-minded people who make the world a better place.

The spot explores the true meaning of inheritance through the eyes of John, the eldest son of a successful entrepreneur. Through flashbacks, we see the values his father instilled—hard work, vision, and resilience—echoing the principles the Bank of Singapore shares with its clients. As John reflects on his journey, he reveals an unexpected decision: his father chose his younger sister, Jane, as his successor, recognising her dedication and leadership. The spot closes with a powerful message: "Legacies are earned, not inherited."

To announce OCBCCares’ latest initiative in combating climate change, we took our message underwater. OCBC has embarked on a seagrass restoration project to store carbon up to 40 times more efficiently than forests. Seagrass meadows also enhance marine biodiversity by providing shelter for numerous small invertebrates, such as crabs and shrimp. We were thrilled to have Singapore’s beloved mermaid, Syrena, join us in making this exciting announcement.

This spot acknowledges the common values that the Bank of Singapore's clients share despite hailing from different parts of the world: the importance of family and the desire to build and sustain a legacy that endures for generations. Most importantly, it celebrates the shared, traditional Asian value of earning one's legacy.

5-Hour Energy gives you a boost for mental alertness at work so that you can accomplish more.

5-hour Energy is the No.1 energy shot in the USA. It is packed with essential B vitamins, zero sugar and just four calories, and is best known for delivering an energy boost for mental alertness. In this ad, we wanted to highlight its other strengths.

The brief to refresh the OCBC Bank logo had two clear objectives. The first objective is to drop "Bank" because, after decades of existence, there is no need to remind people what it is. The second is to contemporise the logo to make it work better across a variety of occasions and media, from online posts the size of postage stamps to large billboards. We achieved these by reducing the amount of details on the logo. Employing a less is more approach, we increased the white space between the sails, simplified the outline of the junk, and removed the lines representing the waves. The result is a logo that is contemporary without losing its brand equity.