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Refreshed OCBC logo
The brief to refresh the OCBC Bank logo had two clear objectives. The first objective is to drop "Bank" because, after decades of existence, there is no need to remind people what it is. The second is to contemporise the logo to make it work better across a variety of occasions and media, from online posts the size of postage stamps to large billboards. We achieved these by reducing the amount of details on the logo. Employing a less is more approach, we increased the white space between the sails, simplified the outline of the junk, and removed the lines representing the waves. The result is a logo that is contemporary without losing its brand equity.
OCBC Mangrove Park
OCBC Bank understand that dealing with carbon emissions is key in fighting climate change. That’s why we have been supporting reforestation and restoration projects in the region, which help store carbon. The Bank’s carbon storage efforts begun with a habitat enhancement project at Coney Island, followed by the OCBC Arboretum which houses 2,000 trees that can absorb 80 million kilograms of carbon dioxide in their lifetimes. Now, we announce our mangrove restoration plans of 9,000 trees at the OCBC Mangrove Park in Pulau Ubin, as well as another mangrove project to plant 9,000 trees at Tebuk Mendeleng, Malaysia. The 18,000 trees that OCBC Bank will help grow through these 2 projects can help absorb more than 30 million kilograms of carbon dioxide. This makes for a fitting 90th anniversary gift from the Bank to Singapore and Malaysia, as the organisation works with the community to tackle climate change. Combining all its forestation efforts in the region since 2017, OCBC Bank is helping to absorb 111 million kg of carbon dioxide.
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