Refreshed OCBC logo
The brief to refresh the OCBC Bank logo had two clear objectives.
The first objective is to drop "Bank" because, after decades of existence, there is no need to remind people what it is.
The second is to contemporise the logo to make it work better across a variety of occasions and media,
from online posts the size of postage stamps to large billboards.
We achieved these by reducing the amount of details on the logo.
Employing a less is more approach, we increased the white space between the sails, simplified the outline of the junk,
and removed the lines representing the waves.
The result is a logo that is contemporary without losing its brand equity.