APAC EFFIE 2024 call for entries.
Continuing from the successful call for entries for APAC EFFIE Awards 2023, the 2024 campaign takes on the same premise of highlighting the core values of EFFIE.
An awards show that honours creativity with positive results. Like the previous campaign, the 2024 campaign relies on historical events to illustrate why results matter in a tongue-in-cheek execution.
The thought-provoking ads, with witty headlines and stunning visuals, were designed to capture the reader's attention instead of disappearing like wallpaper.
This fact-driven campaign is based on truth from hard data to celebrate the core purpose of EFFIE.
It is a fitting testament to an award that showcases creativity that works.